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Inner Circle Roundtable of 21st Century Marketers |
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The Five-Minute Marketer
Issue
10, Volume II "Your 2-Hour-A-Week Plan for Marketing and Business Success"
Should You Invest in Stocks or Marketing?
My "Worst-Case-Scenario" Criteria for Marketing and Advertising Success:
1) Recover my advertising/marketing cost of acquiring a new buyer within 60 days.
2) Double my money invested in my advertising/marketing within 150 days
3) Get a 200% return on my money in a year.
This is a "worst-case-scenario."
For my Google AdWords campaigns, I'm breaking even on my Google AdWords costs within 45 days and doubling my money in 100 days. And I'm getting a 300% return on my money within one year.
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