Rules for B2B Email Marketing Success

Inner Circle Roundtable of 21st Century Marketers

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The Five-Minute Marketer

Issue 6, Volume II

"7 Keys That Will Boost Results of Your Email Marketing to Business Executives"

The 7 Keys

1) Have your name as part of your email address.

2) Have an interesting SUBJECT line that indicates valuable content.

3) 70 words or less. Ask for just one action step.

4) Professional appearance.

5) Message must be specific, clear and complete. Answer: WHO? WHAT? WHERE? WHEN? HOW? WHY?

6) Stop including a long cc list.

7) Deliver real value in every email communication.

Resources for Further Study:

Email Marketing Explained