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Inner Circle Roundtable of 21st Century Marketers |
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The Five-Minute Marketer
Issue
9, Volume 1 "Why All Your Ads Should Be Direct Response Ads"
And how understanding why will make your advertising at least 500% more profitable.
Effective Advertising Contains These Five Key Elements:
1) Your ad must make a specific offer.
2) Your ad must give your audience a strong reason to respond now.
3) Your ad must give simple clear instructions on how to respond.
4) The results of your ad must be measurable.
5) Your ad should look like a direct response ad.
From the responses your receive to your ads, you must build then your list of leads and customers so you can continue to follow-up with your printed monthly newsletter, your e-mail newsletter, your customer cultivation program and, of course, with additional powerful offers.
That, in a nutshell, is how you build a business.
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