Inner Circle Roundtable of 21st Century Marketers |
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The Five-Minute Marketer Issue 12, Volume II
"How to Create a Never-Ending Stampede of Buyers for What You Are Selling" (This is the #1 Secret to why my sales letters, ads and websites have generated more than $500,000,000 over the years) 10 Minutes
The 3 Key Elements of a Successful Offer . . .
1) Your offer must be KISS.
2) Your offer must be "pre-sold" in people's minds.
3) Your offer must be irresistible (i.e. "Dollar Store", "Double Your Money-Back Guarantee", "Pick any of These Four Books for $1", "Instant Flu Relief or Money Back", "1,000 Songs in Your Pocket", "Free Trial", "Pay Nothing for a Year").
KEY SECRET: Clarity trumps Persuasion in selling.
KEY QUESTIONS TO ASK YOURSELF: Are your advertising and marketing messages crystal clear? What can you do to simplify your offer and your message?
Always Strive to Simplify.
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