Inner Circle Roundtable of 21st Century Marketers
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The Five-Minute Marketer

Issue 7, Volume II 

 

"How to Make Money

With Every Thank-You Note You Send"

  

 

Key Points:

 

1) You should thank your customers regardless of whether you make money.

 

2) But you can make money with every "Thank You" note if you just add a P.S.

 

3) The goal of your P.S. is to bring your customers back to your website so they can see what else you are saying and offering (or to bring them to an event or back to your store).

 

4) Send out personalized "Thank You" notes with your handwriting and signature for about a buck each by using SendOutCards. (The computer realistically replicates your handwriting and signature in blue ink).

 

5) Systematize your "Thank You" program as a key element of your marketing strategy. 

 

6) Watch your sales zoom skyward and the money roll in.

 

 

Two Established Laws of Marketing

That Make This Strategy Work So Well.

 

Law #1: The Law of Reciprocity.

 

Law #2: Those most likely to buy from you are your most recent buyers.

 

 

Some "Fill-in-the-Blank" Ideas for Your P.S.

 

P.S. I have just posted a new video/audio on my website about _________________. You'll find it here at: www.URL.com

 

I think you'll find this very helpful as you ___________________.

 

 

P.S. I have just posted a new article on my website titled __________________.  You'll find it at www.URL.com

 

This article explains_________________________________.

 

 

P.S.  If you liked _____________________________, I think you will be very interested in seeing this:  www.URL.com

 

P.S. If you are interested in __________________, you'll love this:

www.URL.com

 

P.S. If you have not done so already, be sure to RSVP for Tuesday night's free TeleSeminar on _____________________ at [time].

 

You'll find all the details here: www.URL.com

 

 

P.S. Our firm is having a barbecue on Saturday,_______. 

 

Bring your entire family. We'll have a moon bounce, a clown, and pony rides for your kids.  R.S.V.P. by going to www.URL.com

 

(Make sure you have promotional/marketing materials at your barbecue)

 

 

Big Key To Success:

 

"Thank You" notes should be handwritten, or look handwritten.  That's what makes your "Thank-You" note come across as personal and genuine.

 

You don't want your "Thank You" note to look like it was produced by a machine. SendOutCards will help you achieve the right look and feel.

 

Make sure the handwriting is super-easy to read. I prefer hand printing -- which is how I handwrite anyway.  I gave up on script long ago.  No one could read it.

 

 

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