The Five-Minute Marketer

Issue 24, Volume 1 

"The Power of Your Name"

Why choosing the right name for your product or business can be the difference between failure and astounding success . . .

 

And why you need to know about the
"Phonological Loop" 

 

9 Keys To Picking a Name for Your

Product or Business that People Will Never Forget:

 

1) Alliteration

 

2) Repetitive sounds

 

3) Rhyme

 

4) Rhythm

 

5) Hard consonants

 

6) Made-up word

 

7) Ks (or hard Cs) and X's  (i.e. Exxon, CocaCola, Xerox)

 

8) Hints at what product is (i.e. Terminix, Kleenex)

 

9) Four Letters (i.e. eBay, iPod)

 

 

 

[Lobby]