|
Inner Circle Roundtable of 21st Century Marketers |
|
The Publishing, Writing
Dear Valued Inner Circle Friend,
I have generated tens of millions of dollars in sales for my writing, publishing and information marketing business over the years.
Everyone knows that having the right information equals wealth. If you have the combination to the vault, you can access the money.
If you knew for certain where the stock market would be next month on a certain date, there’s no limit to the money you could make.
That’s why people are willing to pay and pay a lot for information – the right information.
This course explains how I built my publishing and information marketing business.
"The #1 Secret of My Online Marketing Success" (Left Click on This Link To Go To Video Page)
Conference Call Seminars (MP3 Recordings)
INSTRUCTIONS: The correct way to download media if you are a PC user is to use the "Right Click" button on your mouse. Then hit "Save Target As." Then save the file on your desktop where you can easily find it. If you use the "Left Click" button, you might get a lot of annoying stops as the file buffers. You will need Windows Media Player or RealPlayer to hear these conference call seminars. You can download RealPlayer for free by going to www.real.com
Feel free to copy ("burn") your audio recordings onto CDs and listen while driving. Or load them onto an MP3 player or IPod and listen while walking or exercising, which is how I like listen to seminars.
"How to Make a Fortune in Publishing, Writing and Information Marketing"
"How to Create Money-Making Content for Your Marketing . . . Even If You Don't Write"
"How to Create Powerful Marketing Messages that Stick Forever in People's Minds"
"How to Get Rich on the Internet by Doing What You Love . . . Even If You've Never Built a Website" "How to Use Electronic Seminars to Put Your Marketing and Sales on Super-Steroids" "Making Money with Teleseminars and Podcasts" "How to Use Public Speaking to Build Your Business" "How to Succeed as a Consultant"
Articles (Not downloads. Use “left click” to view and read)
"Words That Help You Sell . . . Plus Overcome Writer's Block"
"The Three-Part Formula for Success in Marketing and Business"
"The Nine-Step Formula For Writing Successful Sales Letters"
"What We Can Learn About Great Marketing From The Grateful Dead"
E-Books (Use the “Right Click” to download. Then hit “Save Target As” and save on desktop)
Key Vendors Publish Your Book Good companies for short run books (under 300 copies) are www.Lulu.com and www.OutskirtsPress.com. For good pricing and quality on longer runs try Signature Books in Maryland (this is the printer I use). I've found them a joy to work with. When they messed up the printing on one of my books (pages out of order), they reprinted it without kicking up any fuss. Writing, publishing and distributing your own book is one of the most powerful marketing strategies there is -- especially if you are a consultant, a doctor, a financial advisor, a lawyer, a realtor, a teacher, or in a profession that requires specialized expertise (which is almost every profession). Accurance is another company that will design your book 9cover, format manuscript, etc.) and manage the publishing process for you. There are few better credentials than having a book you've written in print. The cost to print a book is about the same as a four-color corporate brochure, but has 1,000 times more impact on your potential client. "I think I'll use the plastic surgeon who wrote the book on breast implant procedures" is the thought you trigger with your book. Get Your Book in Stores Nationwide, on Amazon, and on B&N The two biggest wholesale book distributors are Baker and Taylor and Ingram Publisher Services. They will carry just about any book if you present it to them. Once your book is carried there, Amazon and Barnes & Noble have it. It's then up to you to use the marketing know-how you are learning here to build a prairie fire of demand for your book. Distribution was once a problem for authors. Not any more. Other second-tier book (but good) distributors include . . . Associated Publishers Group, Atlas Books, Bella Distribution, Book Clearing House, Fitzhenry & Whiteside, Consortium Book Sales, Cardinal Publishers Group, C&B Books Distribution, Greenleaf Book Group, Independent Publishers Group, Midpoint Trade Books, National Book Network, Small Press Distribution. Some of these distributors specialize in certain kinds of books. Click on the links above to check out their websites and see which distributors are right for your book. To have your book distributed in stores and carried in libraries, you will need to get an ISBN number for each book you write. ISBN stands for International Standard Book Number. You do that by going here: www.ISBN.org Your ISBN number appears as a barcode on the back on your book. You should also get a Library of Congress Number, also called a Cataloguing in Publication Number. This number along with a classification(s) description of the book appears on the copyright page. This further helps libraries and book dealers catalogue and categorize books. You can get this by going here: http://www.loc.gov/aba/ Telecasts and Conference Call Seminars This is the service I use for the Inner Circle telecasts. I'm able to talk to up to 2,000 people at the same time as often as I want for $47 a month. I also use it as just a conventional conference call bridge line. Stop making one-on-one sales calls. Talk to hundreds, even thousands, of prospects and customers at the same time by holding a conference call seminar or telecast. Record Phone Interviews with www.HotRecorder.com. This is great material for your website. Works for Internet-based phone services such as www.Skype.com. You should be using an Internet based phone service anyway . . . because its cheaper ($29 per month for unlimited long distance calls) and it makes you completely mobile. Plus it's nearly impossible for anyone to know from where you are calling (useful if you are trying to look to clients or employers like you are working hard, when you are in fact vacationing in the Bahamas). Order-Taking Call Centers I have had very good success with In Service America at www.inserviceamerica.com, located not too far from me in Forest, Virginia. They can also handle fulfillment for your program. The big order taking phone center is West Teleservices at www.West.com which employs 29,000 people. All the big-time direct marketers use them, but it's probably not suitable for small operations (high set-up charges) -- though they are very low cost if your volume of business is high. Otherwise In Service America will be better for you. Another even lower cost service is LiveOps at www.liveops.com They employ operators at home, which allows LiveOps to keep its overhead low and, therefore, its cost to you low. If you want your call center to actually close sales for you (not just take orders), that costs substantially more. The leading call center sale closers are InPulse, Protocol Marketing and Triton Technology. These services provide script writers, database management and sophisticated tracking. These are world-class marketers. You just sit back and watch them work their magic. Triton is paid by commission. So this eliminates your risk; but they also don't take just any project that comes along. These are the kinds of classic "Boiler Room" operations you see portrayed negatively (sometimes for good reason) by "60 Minutes." But they can be highly effective. DVD/CD Duplication and Packaging A great company for this is SF Video. In quantities of 1,000 copies or more you can duplicate a CD for about 50 cents ea. and a DVD for about 75 cents ea. They can also package CD and DVD sets for you in attractive cases for selling and ship them to your customers. Great if you are in the seminar business . . . or if you are selling or mass-producing any kind of digital media.
|
